Kelly Virella is a business and technology savvy editor who has a passion for building buzzworthy and profitable media brands. Since the summer of 2011, she has worked full-time as a news media entrepreneur and started two distinguished media brands. Her first start-up was an online magazine that sold advertising to marquee brands such as BMW, attracting the attention of three investors and an offer to buy it. In 2013, she secured seed funding for her second start-up by winning a pitch competition for news media entrepreneurs. She is the 2012 winner of a Sigma Delta Chi award for magazine investigative reporting. She is now working on launching an African-American long-form journalism magazine called Longview, which will be available in print and online in 2014.